Style

STYLE GUIDE

MISTER SHEPHERD MEDIA LLC


BRAND COLORS


#141823 Color Block-01.png

HEX #141823; 

RGB (20, 24, 35); 

CMYK (43%, 31%, 0%, 86%)

 

 

#ffffff Color Block-01.png

HEX #FFFFFF

HEX #FFFFFF; RGB (255, 255, 255); CMYK (0%, 0%, 0%, 0%)

#5B98A5 Color Block-01.png

HEX #5B98A5; 

RGB (91, 152, 165); 

CMYK (45%, 8%, 0%, 35%)

 

TYPOGRAPHY


<H1> HEADING 1:

Futura PT

Bold   italic    bolD italic

font-size: 48 px;

font-weight: 500;

letter-spacing: 0.2 em; 

line-height: 1.15 em

text-transform: uppercase

text-decoration: none


<H2> HEADING 2:

Futura PT

Bold   italic   bold italic

font-size: 36 px;

font-weight: 500;

letter-spacing: -0.015 em; 

line-height: 1.2 em 

text-transform: none

text-decoration: none


<H3> HEADING 3:

Futura PT

Bold   italic   bold   italic

font-size: 24 px;

font-weight: 500;

letter-spacing: 0 em; 

line-height: 1.3 em 

text-transform: uppercase

text-decoration: none


<q> QUOTE (and BLOCKQUOTES):

Averia Serif Libre
 

font-size: 32 px;

font-weight: 400;

letter-spacing: -0.012 em; 

line-height: 1.5 em 

text-transform: none

text-decoration: none


<p> BODY TEXT:

Futura PT

Bold   italic   bold italic

font-size: 24 px;

font-weight: 400;

letter-spacing: 0 em; 

line-height: 1.55 em 

text-transform: none

text-decoration: none